For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.
Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.
Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.
When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.
At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships.
On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week.
I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.
Back, you know, a few generations ago, people didn't have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard.
The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world.
By giving people the power to share, we're making the world more transparent.
I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.
The companies that work are the ones that people really care about and have a vision for the world so do something you like.
I think that people just have this core desire to express who they are. And I think that's always existed.
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.
My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There's a lot of that in Silicon Valley.
A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.
We're running the company to serve more people.
I started the site when I was 19. I didn't know much about business back then.
No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn't create that - society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that's good.
I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.
Facebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there.
I don't have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me.
I mean, we've built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today.
I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them.
Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.
The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it's actually really important that Facebook continually makes it easier and easier to make those decisions... If people feel like they don't have control over how they're sharing things, then we're failing them.
I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that's true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life.
Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it.